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Marketing strategy playbook for a Premium Indian Luxury Jewelry Brand

Duration: 2 months
Type: Market research
Skills: Trends analysis, deep secondary research,  competitive advantage analysis

Marketing strategist - Indian premium jewellery business .png

The primary goal of this initiative was to gain a nuanced understanding of the evolving landscape in luxury jewelry marketing. This involved identifying current market trends and formulating hypotheses about future directions in the luxury jewelry sector.

01

Consumer Behavior Analysis:


- The initial phase focused on understanding shifts in consumer behavior within the Indian luxury jewelry market.
- I utilized research tools like RDE (Residual, Dominant, and Emerging) to study consumer engagement with jewelry, identifying key markers and dimensions in the category.

02

Best Practices Exploration:


- The next step involved a deep dive into industry best practices. I maintained a constant focus on specific brands and categories to ensure a targeted approach.
- This exploration provided insights into the narrative and essence of these brands, enhancing our strategic approach.

03

Development of Specialized Playbooks:


- Several specialized playbooks were created, each focusing on different aspects of the luxury jewelry market. These included: Explorative Jewelry Trends, Solitaire Jewelry Insights, Competitor Trend Analysis, overall best Practices

04

Competitive Advantage Analysis:


- A critical component of this process was analyzing our client's position within each areas.
- This analysis helped pinpoint the brand’s unique strengths and opportunities in the context of the market and competition.

05

5. Final Playbook Compilation:


- The culmination of this project was the assembly of a final, comprehensive playbook.
- This playbook encapsulated the brand's competitive edge across various parameters, providing a strategic roadmap for future marketing endeavors.

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