Hello, I'm Nihareeka!
I’m a mixed methods UX researcher with a background in sociology, design, and marketing analytics. I study how digital systems shape what people notice, feel, and choose; using both behavioral data and cultural insight to inform strategy, structure, and storytelling.
Skills & Tools
2025
Research Assistant, New York University
Supporting a study on algorithmic trust and decision-making across platforms
SQL, survey design, qualitrics, qualitative coding
2024
Ms. Integrated Marketing (marketing analytics), New York University
Statistics, Quantitative Research, Business Analytics and Data Visualization
Marketing analytics, experiment design, digital strategy, database modelling and management
2023
UX Researcher, Thermolab Scientific
Led UX research to increase digital visibility of a legacy B2B company. Conducted usability testing, journey mapping, and CSR redesign to streamline engagement.
+40% leads, +35% session time, 2× NGO collaboration, 3× social engagement
2022
Strategist, Open Strategy & Design
Led user research and cultural audits for loyalty, brand, and UX strategy across luxury, pharma, and consumer brands; improving customer experience
+26% loyalty adoption, +18% repeat visits, +30% branded search, +25% ROAS, −25% drop-off rate
2021
Postgrad in Design Innovation, ISDI (Parsons school of design)
Trained in research design, human-centered thinking and user experience design
Design thinking, qualitative research methodology, journey mapping, innovation frameworks
2018
B.A. in Sociology, Mumbai University
Built a foundation in social theory, ethnographic methods, and identity studies; examining how culture, class, and behavior shape meaning in everyday life.
Ethnography, qualitative research, identity theory, cultural analysis, social systems
Research Philosophy
Empathy-driven
Grounded in understanding lived experience.
Systems-aware
Sensitive to how design, culture, and power intersect.
Insight-oriented
Focused on surfacing patterns that drive strategic action.