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Revolutionizing Digital Interactions: A Systems Approach to Enhancing Social Media Engagement
Duration: 13 Weeks
Type: System Design (Group Project)
College: Indian School of Design and Innovation
Skills: Project Management, Quantitative Analysis, Consumer Behavior Insighting.
My Role
This endeavor necessitated an in-depth exploration into primary research methodologies, specifically survey design and leading focused group discussions, while simultaneously sharpening my project management and faculty coordination skills.
Recognizing the significance of our digital identities, especially as Gen Zs grappling with social anxiety and the prospect of entering the workforce, we sought to understand modern social interactions. Our goal was to reassess traditional methods and discover relevant solutions for today's context.
GAP
Lack of natural fluidity in digital interactions and concerns over privacy and judgment.
HYPOTHESIS
More definite and original ways to interact can lead to better and more natural interactions.
DESIGN BRIEF
To engage India's young adults in more active and genuine interactions on social media.
CRACKLE is a web-based application designed as an icebreaker tool. It facilitates conversations in closed group environments, encouraging users to interact and reveal their identities for more personal interactions.
CRACKLE is adaptable for various geographic locations and organizations.
IMPACT
It aims to enhance physical relationships through digital means and fits within the existing social media ecosystem.
The platform has a free limited-use implementation system along with organizational tie-ups.
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