top of page
COVER_edited.jpg

CRACKLE: A Systemic UX Approach to Rehumanizing Gen Z Social Interactions

sys 2.png
sys 3.png
sys 4.png
sys 5.png
sys 6.png
sys 7.png
sys 8.png
sys 9.png
sys 13.png
INSIGHTS BRIDGE.png
sys 10.png
sys 11.png
COVER.png
theory.jpg
sys 5.png
INSIGHTS BRIDGE.png
sys 12.png
INSIGHTS BRIDGE.png
INSIGHTS BRIDGE.png
sys 12.png
sys 9.png
theory.png

Role

UX Researcher & Systems Thinker  (academic)

​

Led behavioral mapping and insight synthesis. Translated ethnographic inputs into system-level patterns. Co-designed CRACKLE’s conceptual framework and interaction logic.

Tools

Systems mapping, stakeholder interviews, user research, hypothesis testing, concept ideation, scenario design using Figma and Miro

Overview

This project used a systems-thinking approach to deeply understand how digital interactions shape social behavior, emotional comfort, and perceived authenticity. The research examined user behaviors, cultural narratives, and emotional responses to digital engagement.

Challenge

Social interactions on digital platforms often feel superficial, awkward, or forced, limiting genuine engagement and connection among Millennials and Gen-Z users. How might we make these interactions feel more authentic and natural?

My Approach

  • Conducted qualitative user research to explore emotional barriers, anxieties, and behaviors around digital interactions.

  • Developed a comprehensive system map identifying gaps such as discomfort initiating conversations, privacy fears, and lack of genuine engagement.

  • Formulated hypotheses around authenticity, plagiarism, and interaction originality.

  • Ideated multiple solutions through co-creation and collaborative brainstorming, using frameworks like scenario planning and haptics-based interaction design.

Impact

  • Generated a new interaction system prototype focused on emotional ease, spontaneity, and safe experimentation.

  • Offered design principles for social apps aiming to reduce interaction fatigue and increase meaningful engagement.

  • Contributed a research-led, systems-based lens to digital product teams rethinking Gen Z social UX.

bottom of page